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Vancouver’s VATA Brasil™ Active Wear selected to show during Toronto’s “LG Fashion Week presented by L’Oreal Paris”

Vancouver, BC, July 23, 2009

   
 

Canada’s fastest growing active wear label, VATA Brasil™ , today was invited to showcase their Spring 2010 Collection at the 21st edition of LG Fashion Week, October 19th-24th in Toronto. It is the fashion event of the season in North America and is ranked with The Toronto Film Festival or Fashion Week in São Paulo, Brasil.

The LG Fashion Week Jury responded very positively to VATA Brasil’s submission said Ms. Brooklyn Brownstone, Designer Coordinator, Fashion Design Council of Canada. The jury members included Robin Kay, the President of The Fashion Design Council of Canada and Joseph Mimram, Chair of the Council. The Jury noted, “VATA Brasil™ has great colours and colour combinations, great design, and we are all looking forward to a show full of energy and excitement.”
“This unique opportunity is a chance to promote VATA Brasil™ and their OneFit™ styling to a prestigious national and international audience of media, fashion industry members, and consumers.”

VATA Brasil™ is a distinctive line of urban active wear inspired by Brasilian sexy flair. Designed in Vancouver by Ananda Gomes, a native Brasilian and athlete and manufactured in Rio de Janeiro, VATA Brasil helps you make the most of your active life, dresses you in excitement, outfits you with performance and innovation and fills you with true Brasilian energy.

“Our label embodies athleticism, motion and a touch of sex appeal. That’s why we’re a perfect fit for today’s lifestyle, today’s woman” said Ananda Gomes, V.P., Design and Product Development for VATA Brasil. “This is a bold step for VATA Brasil and for the Toronto Fashion Week organizers. We’re hoping to lend some hot exotic Brasilian flair to the runway, the week and retailers around the world.

VATA Brasil was founded by Brasilian competitive free divers Mario Gomes and Ananda Escudero Gomes. Head Office in Vancouver and manufactured in Rio de Janeiro, Part owner, retail and marketing veteran Daniel Langevin is developing retail and wholesale markets across North America, Mexico, Europe, the Middle East, Korea, Japan, Taiwan, India and Australia.

VATA Brasil’s designs have been recognized by organizations around the world, including Munich’s ISPO Brand New Awards, the 2008 Grey Cup committee (Maxim Players Party Active wear Sponsor), BC Fashion Week, and because of their innovative styling’s has now been selected to be part of Toronto’s celebrated LG Fashion Week.

For more information on LG Fashion Week, visit www.lgfashionweek.ca

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