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Vancouver-based VATA Brasil™ expands east Partners with Alo Vida to penetrate Ontario markets

Vancouver, BC, June 25, 2009

   
 

Not satisfied with being the most exciting active wear label on the West Coast and the USA, VATA Brasil™ has set its sights on expanding the Eastern Canadian markets for the line’s Brasilian-inspired active apparel.

VATA Brasil announced today it will be working with sales agency Alo Vida of Toronto, Ontario to help expand market growth and bring award-winning VATA Brasil designed clothing to consumers in Ontario.

VATA Brasil is a unique line of active wear ever inspired by Brasilian excitement and fashion flair. Designed in Vancouver by a Brasilian designer and athlete and manufactured in Rio de Janeiro, VATA Brasil combines comfortable, long-lasting one-size stretch fabric ( OneFit® )with bold colours and sexy, cutting edge design.

“We’re impressed with Alo Vida’s enthusiasm and commitment to opening up new markets for top quality athletic wear,” said Daniel Langevin, Chief Operating Officer, VATA Brasil. “Alo Vida gives us the feet we need on the ground in Ontario, plus the connections and relationships to put our product on the map.”

“VATA Brasil active wear and the LP StudioLine by VATA Brasil designed specifically for Hot Yoga is the perfect fit for us and will be an easy sell because of their attractiveness,” said Cathy Gravett, co-founder and partner, Alo Vida.  “The two labels embody athleticism, motion and versatility with a touch of Brasilian sex appeal.”

VATA Brasil operates showrooms on Richards Street in Vancouver and Seoul Korea. VATA Brasil is also represented in the USA, Mexico, UAE, Iran, Japan, Taiwan, The Caribbean, Alberta and Quebec and are official clothing sponsors for the Toronto Argonauts and Edmonton Eskimos Cheer Teams.

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